Privacy Policy

Notice of Privacy Policy and Practices

Surya knows that you care about protecting your personal information. We will use and share this information only when necessary, and with forethought and care.

This notice of our privacy policy and practices applies to information collected by Surya both online and in-store. Please note that websites owned and operated by Surya may contain links to websites that are owned and operated by other companies, so our policy doesn’t apply to websites and services owned and operated by third parties. By accessing and using our services online, or in-person, you are also making a tacit agreement to the terms described in this policy and accepting its practices. If you wish, you may later refer to this policy, so that you understand our current privacy practices, as they may change from time to time.

If you have any questions about this policy, please contact us at or 1-310-459-7715. If you prefer the elegance of pen and paper, feel free to contact us by post, at:

Surya / SM Proper Hotel
700 Wilshire Blvd
Santa Monica Ca 90401

What Kinds of Information Do You Collect?

Personal Data

Personally identifiable information, such as your name, zip/postal code, shipping address, billing address, credit card number(s), email address, and home and mobile telephone number. We collect this when you choose to participate in various activities on the Surya website, such as submitting contact forms or purchasing products. If you apply to work at Surya, or we receive information in connection with a role at Surya, we may use your information to evaluate your candidacy and to contact you.

Information You Give Us

We store any information you provide on our Website or provide us in-store, or if you have given such information to us in any other way. We use this information for purpsoes such as responding to your requests, customizing future visits, and communicating with you. You may choose not to provide certain information, but that may restrict our ability to give you the best possible experience.

Transaction Information

We receive and store information, including items and services purchased, with the date and time of the transaction, for in-store or online purchases.

Why do you collect and use personal information, anyway?

(1) Product and Service Fulfillment

-To complete, fulfill, manage and communicate with you about transactions;

-To establish and service your online profile on our website(s) or mobile applications;

-To provide customer service and alert you to product or shipping information;

-To provide personal services.

(2) Marketing, Promotion, and Advertising

-To deliver personalized information about your products, services, and promotions;

-To provide interactive features on our website and mobile applications;

-To identify product or service preferences;

-To administer contests, promotions, surveys, and focus groups.

(3) Internal Operations

-To improve the effectiveness of our website, stores and customer services;

-To conduct research and analytics related to our operations;

-To perform other logistics and operations activities as needed.

(4) Fraud Prevention, Security and Compliance

-To protect our assets and prevent fraudulent transactions;

-To validate credentials and authenticate logging in to your online profile or transacting in-store;

-To protect the security and integrity of our Services and data;

-To assist law enforcement and respond to legal/regulatory inquiries.

The rest of this Policy refers to the collection of different types of information in accordance with our Policy.

What About Information Collected Automatically?

Derivative Data: This is information our servers automatically collect when you access the Surya website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Surya website.

Social Network and New Tech Advertising Programs including Surya Facebook Permissions:

We have relationships with social networks and new tech companies that have Interest-Based Ads programs which matches people who have shown interest in Surya (through our website or other services) with their profile(s) such as Facebook and Google Properties. The Surya website may, by default, access your basic Facebook account information, including your name, email, gender, birthday, current city, and profile picture URL, as well as other information that you have chosen to make public. For more information regarding Facebook permissions, refer to the Facebook Permissions Reference page.

What About Cookies and Trackers?

We may use cookies, beacons, embedded scripts, local shared objects, tracking pixels, pixel tags, and other tracking technologies to help customize and improve your experience in connection with the Sites.

Cookies, small text files that are stored on your computer or device when you visit our websites, allow our website to recognize your particular device or browser. The use of cookies is standard practice among websites to collect information about visitors’ activities while using the website.

Beacons are a programming code that is designed to collect information about your interactions with the Site, such as links on which you click. The code is temporarily downloaded onto your computer or device from our web service or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

The above technologies are used in analyzing trends, administrating our Sites, services, and products, seeing how users move through our Sites and store, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as an aggregate basis.

We use cookies to remember users’ settings, market products and services to users, and for authentication purposes. To manage cookies that are placed on your computer, you may configure your internet browser to refuse, accept, or delete our cookies at any time. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Surya website.

Information collected from our partners: We may also partner with selected third-party vendors including Google Analytics, Facebook Ads, Google Ads, Google Double Click, and Hubspot to allow tracking technologies and re-marketing services on the Surya website through the use of first-party cookies and third-party cookies to, among other things, analyze and track users’ use of Surya website, determine the popularity of certain content and better understand online activity such as your browsing activities and interests. Surya shares personal information with companies who provide services such as information and payment processing, delivering products to you, providing customer service, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

We do not transfer personal information to these third-party vendors. By accessing the Surya website, you consent to the collection and use of your personal information by these third-party vendors.

As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, internet service provider, referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Surya may use this information in our marketing and advertising services.

Inside of our email messages, we use a “click-through” URL link to content on the Surya website. When customers click one of these URLs, they are passed through a separate Web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in email messages. Pixel tags enable us to send email messages in a format a customer can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Do You Disclose Information to Third Parties?

Surya shares personal information with companies who provide services such as information and payment processing, product delivery, customer service, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

Additionally, it may be necessary – by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for Surya to disclose your personal information. We may also disclose information about you, only where there is a lawful basis in doing so, if we determine that disclosure is reasonably necessary to enforce the terms and conditions or to protect our operations or users. Additionally, in the event of a reorganization, merger, or sale, we may transfer any and all personal information we collect to the relevant third party.

How About Spam?

We don’t like spam, either. We do, however, want to let you know when we have promotions and products you might be interested in, and we sometimes want to collect your opinions or other feedback about your experiences. If you like that, great. If you don’t, it’s spam! In that case, the simplest way to opt-out of receiving promotional, marketing, customer survey, or any other emails, is to use the unsubscribe link in the footer of any email sent by Surya.


California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

Surya does not sell products or services for purchase by children. We do not knowingly collect personal information from children without the consent of a parent or guardian. If you are under 18 years of age, reside in California, and have a registered account with the Surya Spa website, you have the right to request removal of unwanted data that you publicly post on the Surya website. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Surya website, but please be aware that the data may not be completely or comprehensively removed from our systems.

Phone: 1-310-459-7715
700 Wilshire Blvd
Santa Monica Ca 90401